Skip to Content
Why Pure Storage?

Why Pure

Pure Storage helps you embrace the future of cloud and data flexibility with a true, as-a-service model that's simple to manage and always evergreen.

See All Products

Turn Bottlenecks into Breakthroughs

Pure uncomplicates storage with innovative, cloud-ready solutions and the best experience in technology to transform data into powerful outcomes.

Rely on Innovation Leadership

Pure is a pioneer, from the all-flash data center to the most modern data-protection solutions and the Evergreen™ subscription models.


Get Set, Get Cloud Ready

Pure offers everything-as-a-service for flexible consumption and cloud economics. Simple cloud mobility lets you seamlessly extend your data services into the cloud.

Get the Best Experience

Pure delivers simple setup, effortless operations, and expansive integrations. Yet, it’s the white-glove treatment of customers and partners that really sets Pure apart from the competition.

It's Simple

minutes to install*

It’s Seamless

data layer for all

It’s Fast

faster queries**

It’s Future-ready

lower TCO***

*With professional services
**Actual results may vary based on the customer environment
***Based on 6-year TCO analysis

2023 Gartner® Peer Insights™ Voice of the Customer for Distributed File Systems and Object Storage

Pure Storage® Named a Customers’ Choice for Distributed File Systems and Storage in the Gartner® Peer Insights™ Voice of the Customer Report.

Get the Report

*as of 31 January 2023; Willingness to Recommend based on 49 reviews and Overall Rating based on 50 reviews.

Pure Storage Is an Industry Leader

Evergreen Storage Continues to Drive Industry-Leading Customer Experience As A Differentiator for Pure Storage.

Subscription storage market choice

Get What Your Apps Need in an Automated, API, Multicloud World.

Learn why customers choose Pure Storage for data storage
Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: 800-976-6494


Pure Storage, Inc.

2555 Augustine Dr.

Santa Clara, CA 95054

800-379-7873 (general info)

Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.