Pure Storage vs Competitors

Compare How Pure Storage Leads Enterprise Storage

Proven IT agility, unmatched sustainability, and the lowest TCO in the industry. Only Pure Storage delivers a consistent portfolio for all your workloads with 100% non-disruptive upgrades and savings up to 60%.

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Uncomplicate Data Storage, Forever

Gain a competitive edge and make your life easier with the industry’s most intuitive design and always non-disruptive upgrades. One energy-efficient architecture for all your data needs (block, file, object), direct-to-flash management, and cloud-connected enterprise data services. Always Evergreen®, never obsolete.

Pure Storage Makes Your Life Easier

The easiest storage management experience across the most consistent portfolio. Pure Storage is simple to set up, run, scale, and upgrade.

Pure Storage Saves You Money

With simplified operations, energy efficiency, and a subscription to innovation, Pure Storage has delivered savings of up to 60% to thousands of users for more than 10 years.

Pure Storage Sets You Up for the Future

Never fall behind the technology curve. Pure Storage arrays stay modern for more than 10 years, with seamless upgrades and zero impact on workloads.

Pure Storage vs. the Competition

One architecture. All your workloads. Never obsolete.

Feature	Pure Storage	Dell EMC	NetApp	HPE
Ease of Use	Built from the ground up to eliminate manual tasks and automate tuning, support, and maintenance	Multiple management interfaces for multiple platforms, PowerStore, PowerScale, PowerMAX, PowerProtect (Data Domain) ECS	Legacy platform, customer responsible for maintaining and configuring storage primitives	Multiple independently managed interfaces presented through single pane of glass management via Greenlake
Non-Disruptive HW and SW Upgrades Across Generations	Truly non-disruptive, data-in-place, full performance, modular upgrades via Evergreen architecture	Announced, however vendor has history of disruptive upgrades	Significant performance reduction during "non-disruptive" upgrades*	Limited (not across generations, nor across product models within Alletra series)
Highly Consistent All-Flash Portfolio	One architecture, two platforms (scale-up, scale-out), with shared Evergreen, DirectFlash®, Purity, Pure1®	Multiple separate, inconsistent products, with different upgrade paths, software and management	Multiple hybrid and All-Flash products with disparate upgrade paths and management interfaces	Multiple product lines stemming from multiple acquisitions with no consistent upgrade paths or management tools
One Software Architecture	All storage systems are based upon a single Purity software platform	Operating software is different depending on system	AFF/FAS systems are based upon a single software platform, ONTAP. E-Series and StorageGrid are different	Operating software is different depending on system
Direct-to-Flash Management	DirectFlash® software and hardware technology that increases both density and performance	Commodity SSD-based, retrofitted architecture that limits efficiency and performance	Commodity SSD-based, retrofitted architecture that limits efficiency and performance	Commodity SSD-based, retrofitted architecture that limits efficiency and performance
Traditional Ownership Subscription: Investment Protection with Routine/On-Demand Upgrades	Evergreen//Forever™: Controller/blade upgrades at regular intervals, anytime 100% controller/blade trade-in credit, flash trade-in	"Standard": one-time controller upgrade to next-gen; "Select": one-time controller upgrade to next-gen and next-model*; no flash trade-in	Only for "eligible controllers", with convoluted & selective upgrade matrix; has flash trade-in	None****
Proven Record Of Delivering on Upgrade/Trade-in Promises	Delivered >10,000 controller upgrades, without disruption or rebuy	Relatively new program and upgrade technology, unproven	New Program (Feb 2023) unproven	None
Available Fully as-a-Service, with Flexible Terms and All-Inclusive Software	Evergreen//One™: 1 to 5 year terms, all array software features included	APEX Data Storage Service: 1 or 3 year terms only, extra charges for data protection, other features	Keystone: semi-flexible 1 to 3 year terms, extra charges for data protection, other features	GreenLake for Block Storage: 1 or 3 year terms only, extra charges for data protection, other features
As-a-Service SLAs: Performance, Capacity, Availability, Energy Efficiency	Evergreen//One: Solutions customized, measured, and remediated according to clear SLAs; industry's first energy efficiency SLA	APEX Data Storage Service: No published performance or energy efficiency SLO/SLA	Keystone: Performance SLO only (no known remediation)	GreenLake for Block Storage: Performance SLO only (no known remediation)
Energy-Efficient, Sustainable Storage	Up to 85% less energy use/carbon emissions than competing all-flash, lower e-waste with proven Evergreen design*****	Much less energy efficient	Much less energy efficient	Much less energy efficient
Unified File Services	Unified file services delivered on a modern storage platform	Legacy file services based on Celerra data mover technology on top of a block platform	Block services delivered on top of a native file platform	No unified file services

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* If controllers are not throttled to 50% or less performance utilization in normal operation
** Available on PowerStore & PowerMax only
*** Available on PowerStore only
**** Investment protection program no longer available for Alletra purchases
***** 2023 ESG Report

Don't Take Our Word for It

Hear what industry leaders have to say about why you should rethink your refresh.

“Pure’s Evergreen model has been fantastic in terms of supporting our operations, because we see the world in the same way.”

David Sohigian

CTO, Workday

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“Our goal was to switch to Pure without anyone noticing. We achieved this in spades, gaining unprecedented performance, resiliency, and visibility.”

Jeff Bethke

Vice President, IT Infrastructure Services, Sirius XM

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Resources

Featured White Paper

Power Agility with a Modern Storage Infrastructure

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Data Migration Covideo

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See More Comparison Resources See More Comparison Resources

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Related Products and Solutions

Data storage subscriptions with Evergreen™

Performance intensive storage with FlashArray//X™

Storage software for agile data services with Purity

AIOps for smart storage with Pure1®

Optimize business-critical workload efficiency with FlashArray//C™

Unstructured data storage with FlashBlade//E™

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Pure Storage, Inc.

2555 Augustine Dr.

Santa Clara, CA 95054

800-379-7873 (general info)

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