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Dominos

A Technology Leader That Delivers Great Pizza

Always innovating to improve customer experiences, Domino’s Pizza relies on Pure Storage to handle a large volume of data and scale to support new applications.

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Summary

Domino’s sells more than 3 million pizzas every day from over 17,100 stores worldwide, generating a lot of customer data in the process. That data is essential to understanding customer preferences and delivering experiences that make people happy. The company uses Pure Storage to capture and analyze the data rapidly—and scale to support growth.

Industry

Food Services

GEO

North America

Use Cases

FlashBlade™
Artificial Intelligence

Website

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Challenges

Domino’s Pizza: The Most Important Ingredient is Data

Domino’s considers itself a technology company that sells pizza, with a customer experience that is unmatched. See how Pure Storage underpins Domino’s success.

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With Pure Storage capturing all customer data across franchises, Domino’s can learn and adapt to what customers want—continuously innovating to stay on top of the food delivery industry.

Results

Business Transformation

Provides insights into customer preferences and behavior to fuel exceptional customer experiences.
Enables the company to launch new applications rapidly, scaling storage as needed.
Supports ventures into autonomous delivery cars, artificial intelligence (AI), and more.

IT Transformation

Delivers excellent performance and resiliency to support growth and innovation.
Allows the company to analyze data at speed and scale—and feed it back into customer experiences.
Simplifies storage management, making it easier to protect data while mobilizing it for use.

“Our data works as hard as our delivery drivers. It’s all about speed—the ability to ingest data, analyze it, and feed it back into actionable channels.”

VP Global Infrastructure and Enterprise Information Management

Dan Djuric

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Analytics/AI: How Domino’s Creates Competitive Advantage and Customer Delight with AI and Analytics

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