What is data protection?

Data protection is the process of safeguarding data against loss, corruption, or security threats. From backups to recovery and data reuse, it covers all techniques that an organization may use to keep data secure and highly available for its products, services, and operations.

Solutions
Data Protection

Pure Storage Data Protection

Powerful Data Protection, Pure and Simple

Data Backup and Rapid Recovery

Ransomware Mitigation

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Data Protection Solutions for

Everyone

Data Backup and Recovery

Rapid Recovery at Scale

Gain the advantage of petabyte-scale recovery to ensure your data is always ready.

Discover Rapid Restore

Ransomware Mitigation and Security

A Resilient Architecture Built to Secure Data before, during, and after an Attack

Get comprehensive ransomware defense and mitigation with rapid recovery and immutable snapshots.

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Business Continuity

Built-in Replication That Doesn’t Skip a Beat

Protect block and file data seamlessly with continuously working replication solutions.

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Pure1

Data Protection Assessment

Maximize your data resiliency from disasters, ransomware, and accidental deletion with the Pure1® Data Protection Assessment.

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Evergreen//One

Ransomware Recovery SLA

Speed recovery counting on clean arrays to recover to and gain agility with onsite services who rapidly bring your business back to normal with Evergreen//One™.

Read the Blog

Cyber Resilient Business

With enterprise data security, business continuity, and ransomware capabilities, Pure Storage enables you to protect what matters most for your business.

Learn From Pure Storage's Experts

Andy Stone

Field CTO Americas

Watch: How to Build a Resiliency Architecture

27 min.

Andrew Miller

Senior Principal Technologist

Watch: Battling the Ransomware Scourge: Prevention and Recovery

26 min.

Jason Walker

Global Practice Leader - MDP

Watch: Exploring the Multiverse of Modern Data Protection with Pure Storage

58 min.

Vin Agrawal

Senior Product Manager

Watch: Business Continuity at No-Cost For Your Business

55 min.

Matt Bradford

Director of Technical Marketing

Watch: Digital Bytes: Pure1® and hot wings - Spicing up your Pure data resiliency

19 min.

Streamline and simplify snapshot-based data protection with application-aware snapshot management.

Simplified data protection with automated backup, instant recovery, and archive.

Fast, flexible, and reliable recovery of data wherever it resides with integrated, seamless snapshot management.

Multicloud enterprises gain agility and speed with integrated snapshot-based protection for scale-out data.

Data Protection Solutions

Modern Data Protection with All the Benefits of Flash

8 pages

Read the White Paper Read the White Paper

Hacker's Guide to Ransomware Mitigation and Recovery

Read the Ebook Read the Ebook

Protect Application Data with ActiveDR White Paper

18 pages

Read the White Paper Read the White Paper

Direct to Object with FlashBlade and Veeam Backup & Replication V12

18 pages

Read the White Paper Read the White Paper

Rapid Restore with Commvault and FlashBlade//S

38 min

Watch the Webinar Watch the Webinar

Ransomware Recovery in a Flash

1 page

View the Infographic View the Infographic

See All Data Protection Resources See All Data Protection Resources

“When it comes to financial services, speed and security go hand in hand. With Pure, it’s no longer an either-or situation.”

James Laming

VP Global Head of Infrastructure, Options Technology

1. What is the traditional approach to data protection?

The philosophy behind data protection in the server room or data center has long been one of redundancy. You can’t afford to have your data lost, corrupted, or compromised, so always have a backup. Data protection is really an exercise in managing your recovery point objectives (RPOs) and recovery time objectives (RTOs) for the most critical services in your operational technology stack. Data protection also includes disk mirroring, snapshots, clustering, and redundant networks. While the tools available to system administrators have evolved, the general approach to data protection has always been one of resilience through redundancy.

2. What are the benefits of modern data protection?

A proactive, modern data protection offers the advantage of:

Active-active clustering for maximum performance and always-on data accessibility.
The latest data storage technologies to enable high-throughput, low-latency data transfer.
Predictive analytics for catching data storage issues before they occur.

3. How does Pure Storage help streamline GDPR compliance?

The EU General Data Protection Regulation (GDPR) is top of mind for businesses with a global presence. Pure Storage all-flash storage arrays offer built-in security measures like data-at-rest encryption and key management that can help secure your sensitive data and comply with GDPR.

4. Why Choose Pure Storage for Modern Data Protection?

The threat and costs of losing data can be devastating and legacy data protection products can’t help you build data resiliency across your infrastructure.

Pure solutions help you address all aspects of data protection with solutions that address ransomware recovery, business continuity and disaster recovery, native replication, and backup and restore. Pure keeps your data safe with:

Simplified backup and recovery via synchronous and asynchronous replication
Stringent RPO and RTO performance via blazingly fast and flexible FlashBlade//S™
Data repositories built on FlashBlade//E and FlashArray//C that deliver the scale and performance of all-flash with the economies of disk
Built-in data replication and ransomware protection with SafeMode Snapshots and Object Lock technology

There’s no substitute for switching to a modern data protection infrastructure.

Get Started With Pure Storage Today

MEET WITH AN EXPERT TRY A FREE TEST DRIVE

Does this sound like you?

Cloud Data Services with Pure Cloud Block Store

Data Protection with ActiveDR

Unified Block and File Storage with FlashArray//C

Unstructured Data Storage with FlashBlade//S

Agile Data Services with Purity

Have a question? Contact us to discuss what you need.

Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

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Questions, Comments?

Have a question or comment about Pure products or certifications? We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes.

Request a Demo

Call Sales: 800-976-6494

Media: pr@purestorage.com

Pure Storage, Inc.

2555 Augustine Dr.

Santa Clara, CA 95054

800-379-7873 (general info)

info@purestorage.com

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Powerful Data Protection, Pure and Simple

Rapid Recovery at Scale

A Resilient Architecture Built to Secure Data before, during, and after an Attack

Built-in Replication That Doesn’t Skip a Beat

Data Protection Assessment

Ransomware Recovery SLA

Cyber Resilient Business

Business Disruption Prevention

Safety and Secure Data

Always-on Data Protection

Think Twice about Your Storage Vendor

Partnerships

Data Protection Solutions

What is data protection?

People also ask:

1. What is the traditional approach to data protection?

2. What are the benefits of modern data protection?

3. How does Pure Storage help streamline GDPR compliance?

4. Why Choose Pure Storage for Modern Data Protection?

Get Started With Pure Storage Today