00:01
Hi Amy, welcome. Hi Eric, thanks for having me. Please have a seat. So, data is growing at 30 to 40% a year for most enterprises, and people are building larger and larger systems to be able to accommodate that data.
00:21
So larger systems typically tend to be more complex. How can Pure help address that issue? Well, historically, larger systems were built based upon limitations associated with the disk drive, right? And they have a lot of layers of complexity built in to maximize
00:39
the availability and efficiencies of this legacy media type. Pure was built for all-flash from the ground up. That means that we don't need to worry about the concepts of RAID groups or short stroking disks to make sure that we get the necessary performance out of them. Scaling and maintaining the levels of performance
01:00
and availability that you need over time is another thing. With Pure, you can do that all completely seamlessly. We provide a unified umbrella called Pure1® to give you the visibility into everything you need to know about your systems. We provide dynamic recommendations
01:16
for how to optimize the capacity under management and we ensure that you can deploy and manage more capacity with Pure with fewer FTEs than any other system in the market. So data analytics is, of course, vital to any enterprise. How does data complexity affect data analytics insights?
01:38
Let's start with if your data is distributed across bespoke systems as opposed to in a unified or consolidated system, then that's many more data sources of the data that you want to analyze that you have to manage. So there's complexity in that.
01:55
The second thing that's become even more pervasive lately is that organizations are realizing that data they previously believed to be old and cold and and just sitting there in the archive actually has value if they can pull it forward and analyze it in real-time. Well, it's pretty hard to analyze things in real-time
02:16
if it's on an extremely slow, old architecture. But having all of your data on flash, whether that's highest performance flash or an all flash system like our E family really provides the foundation for analytics to ensure that you can get the insights you need from the largest amount of data
02:35
as fast as possible and as economically as possible, with as little management overhead and complexity as you could possibly design into a system. What are the advantages of flash storage over traditional hard drives? Well, there are a lot of advantages, but at the top of the list, number one would be efficiency.
02:54
All-flash storage takes up less power, less space, less cooling, less total resources than a disk based system. The second big advantage is that all-flash systems are significantly easier to manage. They strip out all of the unnecessary layers of complexity that are built
03:13
to manage the idiosyncrasies, if you will, of hard drives. And the third is that you can actually provide much better investment protection by leveraging all-flash because the systems can last much, much longer. SSD versus HDD reliability in data centers.
03:32
What's your take? So let's actually start with the fact that we aren't using SSDs. We are actually using DirectFlash® modules, using our direct to flash technology to provide a global flash management capability which delivers significantly better efficiency than even with SSDs, which are inherently substantially better
03:53
in terms of efficiency and reliability in comparison to HDDs. So we have this compounding effect of being on all-flash, but not just off-the-shelf SSDs having our own DirectFlash modules that eliminate all of these layers of overhead and complexity because you have to keep in mind
04:13
SSDs were initially deployed and introduced to look like hard drives so they could go in systems that were architected for hard drives. So this really implies that our competitors, they can't approach our levels of efficiency as long as they continue to work with commodity off-the-shelf SSDs,
04:30
because it's all our advantages are based upon our DirectFlash technologies. Exactly. And you have to keep in mind that DirectFlash technology is not just the physical DFM, it's the direct to flash software, it's the hardware-software co-design.
04:43
It's the investment that we've been making in software builds for the past decade that gives us a tremendous competitive advantage over anyone who's just depending upon those off-the-shelf SSDs and the flash vendors' SSD roadmaps. I think what's so important for organizations to keep in mind is that with all of these efficiency advantages associated with all-flash systems,
05:07
the end of disk is near, and whether that's in three or four or five years, the investments that organizations make today need to take that into account. And if you were going to buy a car today and you knew that gas stations were going to be closed down and shut down three years from now,
05:25
would you buy a gas-powered vehicle? It's kind of the analogy that we're dealing with here, right, is that there are all of the benefits associated with the efficiency, the reduced power, space, cooling, the seamless manageability associated with all-flash.
05:40
So the technology shift is inevitable, you're saying, and enterprises need to prepare for that. It's not only inevitable, it's necessary, right? It's necessary because of the benefits that this new technology, this newer technology all-flash yields for the environment,
05:55
for sustainability, for actually achieving greener data centers. And I would argue that any organization who's not taking this into account and making the efficiency and sustainability metrics associated with the infrastructure that they're deploying, part of their decision- making process is at risk of having made
06:15
a somewhat short-sighted decision that's going to cost them more money over time and put them in a difficult position. Great. Thank you, Amy. Thank you.
